October 2023 – DeepRoot Canada Corporation is proud to announce an exclusive distribution partnership with ICONIX Waterworks across BC, Alberta Saskatchewan.

“We’re excited to continue offering our innovative products and services in the low impact development industry through ICONIX,” said Michael James, General Manager at DeepRoot. “With expanded inventory across Canada in 16 key ICONIX locations, our combined efforts will lead to even better customer service from design through installation. As a Canadian company with manufacturing in Canada, we are committed to growing our business with this well-established and leading waterworks distribution partner.”

“ICONIX is excited about this new partnership with DeepRoot. We look forward to collaborating with their team to bring localized expertise and real time value to their customers. Our shared vision for the future includes a strong commitment to innovation, sustainability and the continued success of our partnership,” said Neall Rowlings, Director, Western Canada on behalf of ICONIX.

DeepRoot Canada Corporation develops solutions to enhance urban forests and surrounding watersheds in city streets, parking lots, campuses, and other heavily-paved areas. Silva Cell, their flagship product, is an underground framework for containing lightly compacted soil that supports large trees and absorbs runoff from rain, increasing air and water quality, reducing energy loads, mitigating heat island effect and nurturing trees for a long life in their communities. Learn more at deeproot.com.

October 2, 2023 – Crane Supply and ICONIX Waterworks are excited to announce the consolidation of the waterworks business specific to the Ottawa branches.

Effective January 1, 2024, the Crane Supply waterworks (termed as “municipal” at Crane Supply) business specific to the Ottawa location will relocate and operate under ICONIX Waterworks at 2446 Leitrim Road Gloucester, ON K1T 3V3.

As part of this transition, Michel Lachance from Crane Supply will be transitioning to the ICONIX Gloucester location, where he will continue to support waterworks customers that are currently serviced by the Crane Supply Ottawa branch. Michel has more than 30 years of waterworks experience servicing the Ottawa region and will have the support of 12 ICONIX Ontario branches moving forward.

The two subsidiaries of the Deschênes Group made the strategic decision to consolidate the Crane Supply Ottawa waterworks team with ICONIX Waterworks with the goal to better align our resources, talents and expertise, while also capitalizing on the numerous synergies that exist between our two companies. By joining forces, we are confident that we will not only strengthen our market presence, but also enhance the value we bring to our waterworks customers, partners and the communities we serve in the Ottawa region.

Crane Supply’s core pipe, valves and fittings industrial side of the business will continue operating in their respective markets.

As we move forward with this exciting transition, we want to assure our customers and partners that we are dedicated to ensuring a smooth transition and will keep you informed along the way.

We appreciate your loyalty and support over the years and look forward to serving you under the ICONIX Waterworks name.

Crane Supply is Canada's premier distributor of quality pipe, valves, fittings and piping accessories, serving industrial and commercial contractors, industrial maintenance, repair and operations (MRO), fabrication, and engineering procurement and construction firms. It has 27 branches with 425 employees covering nine provinces in Canada. For more information, visit cranesupply.com.

ICONIX Waterworks is an independent North American waterworks partner with a comprehensive selection of products, services, and solutions to meet today’s real world problems. With 42 branches across North America (12 in Ontario) and more than 500 employees, ICONIX offers products and solutions that connect the essential resource of water to communities. For more information, visit iconixww.com.

The Deschênes Group Inc. (DGI) is, a private, family-owned company founded in 1940 and based out of Montreal, Quebec. DGI consists of 16 subsidiaries and is the largest Canadian-owned leading wholesale distributor that serves the plumbing and heating, electrical, waterworks, fire protection, HVAC/R, auto parts markets, and measurement and control equipment to the oil and gas markets. For more information, visit groupedeschenes.com.